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United Colors of Benetton is an international brand that’s present in major markets with approximately 5,000 retail outlets. This development of our commercial network, featuring prestigious locations in historic and commercial centers, is backed by a significant worldwide investment program. For over 50 years, we have been putting forward apparel for women, men and kids from 0 to 12 years old, combining colors and energy with a universally-recognized Italian style.

The evolution of United Colors of Benetton’s identity is represented by our new “on canvas” concept store, an innovative project that puts the customer at the center of an authentic emotional experience of design and technology. The shops take advantage of open, welcoming and modular environments to create spaces where the collections are presented to the public in a dynamic and interactive way.